Creative Systems Architect I
Ex-Disney Digital → $1B Rebrands
I build creative operations that drive revenue and scale efficiently.
For 15 years, I've delivered creative work that balances exceptional craft with measurable business outcomes.
From being on teams that produced viral content for Disney Digital (including Epic Rap Battles of History with millions of views) to leading a billion-dollar AI company rebrand, I transform creative chaos into predictable systems that cut costs 40% while doubling output.
I work with tech/SaaS companies, DTC brands, and high-growth platforms that need a creative leader who speaks the language of both designers and CFOs.
Work
Case Studies
TRUSTED BY
Disney Digital | Marvel | Honda | Fidelitas | IAMACOMEBACK | Wake Up Warrior | Chef Works | Cherwell Software
Disney Digital | Marvel | Honda | Fidelitas | IAMACOMEBACK | Wake Up Warrior | Chef Works | Cherwell Software
$1B Client Rebrand
40% Cost Reduction
2x Output Increase
Millions of Views Generated
7-Figure Program Launches
Highlighted Work:
Case Studies:
$1B AI Client Rebrand
Global Identity Transformation
THE CHALLENGE
A near-billion-dollar AI client was preparing for a major valuation milestone but had fragmented messaging, inconsistent visual identity, and creative execution that varied by region and product line. They needed unified positioning across North America, Europe, and Asia.
MY ROLE
Creative Director | Brand Systems Architect
THE SOLUTION
I built a complete "Creative SOP" framework including unified visual identity systems, modular storytelling frameworks, and performance-driven design principles. Led a hybrid team across multiple time zones using centralized Figma, Canva, Illustrator design systems and automated workflows.
THE RESULTS
- Cut production costs 40% by eliminating bottlenecks
- Doubled output volume without increasing headcount
- Reduced revision rounds 25% with higher first-delivery approval rates
- Unified brand positioning across global markets
- Enabled faster sales cycles through clearer materials
- System was so effective it helped agency win larger retainer contracts
TO THIS
MARC CHESTER
I led the creative rebrand for a $1B valuation AI client, cutting production costs 40% while doubling output and unifying their positioning across global markets. Before that, I produced viral content for Disney and Marvel that generated millions of views. I don't just create pretty assets - I build creative systems that drive revenue.
Over 15+ years, I've led creative operations for marquee brands (Disney, Marvel, Honda) and high-growth companies (Fidelitas, IAMACOMEBACK, Wake Up Warrior). I've directed global campaigns spanning four continents, secured statewide funding for nonprofits through strategic content, and built creative teams that deliver measurable business outcomes.
What sets me apart is my systems thinking. I don't optimize individual campaigns—I architect entire creative operations. At Fidelitas, I built "Creative SOPs" that eliminated bottlenecks and scaled quality. At IAMACOMEBACK, I engineered workflows that doubled content volume while cutting turnaround time 40%. I speak the language of CFOs and CMOs because I understand creative as a revenue driver, not a cost center.
I'm currently exploring opportunities with tech/SaaS companies, DTC brands, and coaching platforms that need a creative leader who can scale operations, mentor teams, and deliver business results. If you're ready to transform creative from chaos to predictable revenue engine, let's talk.
