Marc Chester - Creative Director | Brand Strategy + Video Marketing Leader

San Marcos, CA

email: mrmarcchester@gmail.com

phone: (714) 335-5569

LinkedIn: https://www.linkedin.com/in/marcschester

SUMMARY

Creative Director with 15+ years driving brand growth through rebrands, campaigns, and creative systems for companies from startups to global brands (Disney, Honda, Marvel, CLICS). Skilled at aligning creative with marketing strategy across video, design, copy, email (Klaviyo), and automation (HubSpot). Proven record leading multi-million-dollar initiatives, cutting timelines by 25–40%, and elevating creative quality to deliver measurable ROI. Known for solving big-picture brand challenges with scalable creative solutions.

PROFESSIONAL EXPERIENCE

FIDELITAS | Creative Director | 2025 - Present

  • Directed multi-channel creative strategy for high-growth and multi-million-dollar brands.

  • Spearheaded rebrands integrating design, messaging, and marketing — improving clarity and accelerating client growth.

  • Built creative systems that reduced timelines by 25–40% and improved client satisfaction.

  • Facilitated executive client rebrands/creative pitches, aligning creative with strategic business goals.

  • Hired, mentored, and managed internal + contract talent, elevating creative quality and consistency.

EDGE9 MEDIA | Founder & Creative Director | 2009–Present

  • Directed rebrands, campaigns, and marketing strategies for multi-million-dollar coaching, SaaS, and lifestyle brands.

  • Developed messaging and design systems that increased client lead generation and retention.

  • Managed budgets and timelines for projects ranging from $10K–$250K.

  • Consulted with CEOs/founders to reposition brands, delivering measurable ROI across campaigns.

IAMACOMEBACK | Senior Video Producer & Content Director | 2024–2025

  • Directed media operations for an 8-figure coaching company, aligning video with ad funnels, curriculum, and launches.

  • Engineered creative systems that doubled content output and cut turnaround by 40%.

  • Produced cinematic live event assets that increased engagement and client retention.

  • Aligned creative production with marketing funnels, directly supporting $500K in launch revenue and client retention.

WAKE UP WARRIOR | Lead Video Producer & Marketing Strategist | 2023–2025 

  • Produced 50+ monthly video assets for paid ads, curriculum, and events, boosting engagement and conversion.

  • Partnered with leadership to design launch strategies that extended product lifecycle and increased retention.

  • Delivered same-day turnarounds without compromising quality.

CHEF WORKS | Senior Video Producer & Cinematographer | 2022–2023 

  • Directed global culinary campaigns that expanded Chef Works’ digital footprint, increasing paid ad conversion by 22% and strengthening global brand presence.

  • Oversaw full-funnel creative across e-commerce, social, and global brand channels.

MAKER STUDIOS / DISNEY DIGITAL | Editor, Videographer, Media Manager | 2011–2014

  • Produced viral digital content (Epic Rap Battles of History) that drove millions of views.

  • Managed post-production workflows for Disney Digital’s largest YouTube franchises.

EDUCATION

  • CSULB - BA in Music (2008) | Northwestern University - Leadership Certificate (2023)

SELECTED ACHIEVEMENTS

  • Directed 500+ video assets generating multimillion-dollar revenue and retention across industries.

  • Led a full-scale rebrand for a luxury beauty company, transforming brand identity and positioning.

  • Built creative systems that reduced delivery timelines by 25–40% and increased client satisfaction.

  • Hired and mentored cross-functional teams, raising creative output to showcase-level standards.

TECHNICAL SKILLS

Creative & Leadership:
Creative Direction | Brand Strategy | Art Direction | Rebranding | Copywriting | Campaign Development | Content Strategy | Team Leadership | Hiring & Training

Marketing & Tools:
Klaviyo | HubSpot | Adobe Creative Suite (Premiere, After Effects, Photoshop, Illustrator) | Google Analytics | Meta Ads Manager | Canva

Certifications & Professional Development

  • Klaviyo Academy (In Progress)

  • HubSpot Inbound (In Progress)

  • Warrior Leadership Programs: Method Bootcamp, Warrior Trainer, Leadership Program